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Decisions, Decisions...

This week for class we compared hosts and site builders with our business goals, with the aim of choosing one that will best suit our needs. There was a vast plethora of options, Weebly, Wix, JustHost, Dreamweaver, Wordpress... the list goes on and on.

My goal for this business is to market and sell my sister's amigurumi works--help her start up her business and learn how to get it to succeed. Handmade amigurumi is a very specific sort of product, and from my experiments with Google's keyword planner, it has a very specific audience. Therefore, I feel that our best chance to succeed is to get in front of that audience. I'm certain I'll be learning more about how to do that as I continue through this course, but I feel that building my own store from scratch actually would not be beneficial for the product I have in mind.

And so, without further ado, I chose Etsy. It's is an online marketplace where buyers and sellers come to market homemade goods and antiques. People who are looking for unique and custom made amigurumi works will be going there. It only makes sense to set up shop where the customer base is.

Of course, there are some requirements for the website in the BYU-I course I'm taking, namely that I must have my own domain name and the site must be compatible with Google Analytics. I researched these two elements extensively in conjunction with an Etsy shop and was pleased to find that I can easily link my Etsy shop with Google analytics AND get a free domain name if I upgrade to Etsy's monthly Plus subscription. At only $10 a month with 15 free listings and a .store domain name, I feel it is very doable. As long as we are able to sell at least one amigurumi creation a month, we'll make back our investment. If I'm successful, we'll more than double it.

I'm really excited to get into this. For as long as I've toyed around with the idea of having a business, this'll be my first step into the water of actually creating one, and finding out what it takes to make it successful, to boot. (White Meadow Books is still in a pet project phase, unfortunately).

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